Anne Laitinen isn’t your typical consultant—and that’s exactly the point. As founder and CEO of Entrylab, she helps companies expand internationally without drowning in buzzwords or cookie-cutter strategies. With a background in real-world business development and over two decades of hands-on experience, Anne brings clarity, creativity, and momentum to teams looking to grow beyond their home market.
Her approach is practical, people-first, and rooted in getting things done. Whether she’s helping test a new market, identify the right local partners, or shaping a go-to-market plan, Anne’s strength lies in making complex things feel simple and actually enjoyable.
At Entrylab, she leads with curiosity, honesty and just the right amount of challenge. Because growth doesn’t come from playing it safe. It comes from asking better questions, making smarter moves and having someone by your side who’s been there before.